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We focus on making commerce better for everyone, so businesses can focus on what they do best: building and selling their products. Today, merchants use our platform to manage every aspect of their business — from products to orders to customers, selling online, in retail stores, and on the go.

Use Shopify to create your online store and Impress your customers with a beautiful online store and a secure shopping cart.

A home for your brand


Customize your store:

You have complete control over the look and feel of your website, from its domain name to its layout, colors and content.

No design skills needed:

Choose from over 100 professional store templates, or build your own design using HTML and CSS.

Put your products first



Showcase your products:

Your products are displayed in an online catalog that you can organize by category, so they're easy for customers to browse and always look their best.

Sell one product or millions:

Shopify fits your business, whether you're a mom-and-pop shop, a weekend crafter, or a big brand name. There's no limit to the number or type of products you can sell in your online store.

A seamless checkout experience



Accept payments instantly:

From Bitcoin to PayPal to iDEAL, we integrate with over 70 external payment gateways from around the world.

Your data is safe and secure:

All credit card and transaction information is protected by the same level of security used by banks. Shopify is certified Level 1 PCI compliant.

Stay on top of your sales


Accept orders in seconds:

Get notified by email or mobile when a new sale comes in. Fulfill one or multiple orders with just one click, making your order management a breeze.

Shipping made easy:

Easily integrate shipping with every major carrier and provide your customers with tracking info for their orders.

Powerful insights to help grow your business


Your store at a glance:

An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.

Insightful reports:

Analyze and gain insight into your products and orders. Track sales and growth trends.

Extend Shopify with hundreds of apps

Automate your accounting

Save time and money on bookkeeping by integrating Shopify with Quickbooks, Xero, and more.

Send promotional emails

With the Mailchimp email marketing app, you can notify your customers of upcoming sales or new products.

Expand to new marketplaces

Increase your revenue by selling your products across multiple channels, including Facebook, Amazon, and Etsy.

Run your business from your phone


Access everything from your smartphone

Your business doesn't stop when you're away. Instantly access your store analytics, update your store, fulfill orders, or contact a customer all from your smartphone.

All the power of Shopify in a POS



Your store in the palm of your hands:

Shopify POS combines the powerful features of Shopify with the mobility and personal touch of a point of sale system. It’s the cash register — redefined.

Take your store with you:

Accept cash, credit, debit, and gift cards anywhere you set up shop. Perfect for markets, trade shows, and pop-up shops.



100+ professional themes:

With themes created by world-renowned designers like Happy Cog, Clearleft, and Pixel Union, you'll love how your website looks on Shopify.

Mobile commerce ready:

Your online Shopify store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet.

Work with an expert:

You can work with one of our Shopify Experts to customize your store from the ground up.

Full blogging platform:

Publish and categorize articles, create lookbooks, encourage discussion, and moderate comments on your Shopify blog.

Edit HTML and CSS:

You have full access to the HTML and CSS of your store, making it easy to customize every aspect of your website and checkout.

Brand and customize your online store:

Every template comes with its own intuitive settings so you can quickly and easily customize every facet of your storefront.

Your own domain name:

Use your own domain name, or purchase one through Shopify.

Web-based website builder:

Host your entire website on Shopify. Your online store comes with a full-featured content management system.


Shopping cart


Secure shopping cart:

All credit card and transaction information is protected by the same level of security used by banks: a 256-bit SSL certificate.

70 payment gateways:

From bitcoin to PayPal to iDEAL, Shopify integrates with over 70 external payment gateways from around the world.

Offer free shipping:

Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.

Multiple languages:

Your online store checkout comes in 50+ languages, and you can always translate your store's theme to suit your needs.

Automatic carrier shipping rates:

Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.

Abandoned checkout recovery:

Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase.

Flexible shipping rates:

Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.

Automatic taxes:

Based on your location, Shopify will automatically handle major country and state tax rates.


Store management


Customer profiles:

Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.

Customer accounts:

Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.

Customer groups:

Categorize and export customer lists based on location, purchase history, and more.

Fulfillment centers:

Connect to fulfillment solutions such as Amazon, Webgistix, and Shipwire, or set up a custom fulfillment solution.

Order fulfillment:

Fulfill one or multiple orders with just one click, making your daily order management a breeze.


Shopify integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business.


Refund some or all of an order to the payment method used. Your inventory is updated automatically.

Manage on the go:

Use Shopify Mobile on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.

Email templates:

Customize your automated store emails with the design and language you want.


Marketing & SEO


Search engine optimized:

Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.

Generated sitemap.xml:

Your sitemap.xml is automatically generated with your products, webpages, and blog posts.

Discount codes and coupons:

Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.

Gift cards:

Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.

Social media integration:

All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.

Free Google and Facebook ad credits:

You'll get $50 in Facebook ad credits, and $100 towards Google advertising if you spend $25 with Google.

Product reviews:

Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.

Email marketing:

Notify your customers of upcoming sales or new products with the MailChimp email marketing app.

Sell on Facebook:

Your Facebook fans can browse your products and make a purchase without leaving Facebook.




Inventory management:

Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out.

Product variations:

Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.

Product organization:

Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.

Multiple images:

Add multiple images for your products, so you can show off your product from all angles.

SEO product tags:

Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.

Digital products:

Customers can order and download your digital products right from your online store.


Import or export your products using CSV files, or one of Shopify's importer/exporter apps.

Unlimited products:

There's no limit to the number or type of products you can sell in your online store.


Web hosting


Unlimited bandwidth:

You'll never be charged based on the number of visitors or traffic to your store.

Daily backups:

All your business information, including products, customers, orders, and inventory, is backed up in our secure data centers every day.

Email forwarding:

When you buy a domain name with Shopify, you receive unlimited email forwarding. Create email addresses like info@yourstore.com.

Level-1 PCI compliant:

Shopify is level-1 PCI compliant, so you don't need to worry about the security of your customers' credit card data.

SSL certificate:

Your online store includes a 256-bit SSL certificate to keep your customers' information and business data secure.

Instant upgrades:

All Shopify updates are automatic, so you'll receive the latest features immediately, without any hassle.

99.94% uptime and 24/7 monitoring:

No need to worry about downtime with Shopify, we work around the clock to make sure your website is always online.





An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.

Product reports:

Analyze and gain insight into your store's growth. See which products are selling — and which ones aren't.

Export reports:

Reports can be exported for further analysis in your favourite spreadsheet tool, or can be sent to your bookkeeper or accountant.

Google Analytics:

Google Analytics works with your online store, so you can track sales, visits, and referrals.

Traffic/Referral reports:

See where your visitors come from, and how they found your online store.


Shopify Mobile


Order fulfillment:

Capture payments and fulfill orders right from your phone. Send shipping notifications from the post office.

Mobile dashboard:

Quickly see items that need your attention, and track trends in your business.

Manage inventory:

Add products, take a product photo, change a price, or manage inventory – all from your phone.

Email or call customers:

Look up customer profiles and instantly reach out through email or phone.

All your data synced with Shopify:

Your products, inventory, orders, and customers are automatically synced between Shopify Mobile and your online store.


24/7 support


Dedicated support team:

The Shopify support team is available 24 hours a day, 7 days a week, by email, live chat, and phone.

Knowledge base:

Find commonly asked questions, user guides, and tutorials in the Shopify Manual.

Shopify Experts:

Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.

Discussion forums:

Get involved in our community discussion forums and take part in conversations about marketing, accounting, and more.

Ecommerce University:

Everything you need to know about selling online. You'll find ebooks, video series, webinars, and much more.