BackJoy's mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – we create and distribute innovative solutions that enhance posture to relieve and prevent back pain in ways that produce positive, life-changing results so our consumers can get back to the joy of living. Founded in 2005, we were recognized as No. 51 on the Inc. 500 “Fastest-Growing Company” list in 2010 and were selected by the Los Angeles Business Journal as the No. 1 “Fastest-Growing Private Company for 2010.